Why did I choose this company?
I chose Bass Pro Shops because I frequent there stores quite often for hobbies of mine. They have everything I need when I'm looking to get something for hunting, fishing, shooting, or any other sort of outdoor activity. The brand has gotten so large that the founder of Bass Pro, Johnny Morris, has been called "the Walt Disney" of outdoor sporting goods.
What platforms does this organization have a presence on?
Bass Pro Shops can be found on Twitter, Facebook, Instagram, TikTok, YouTube, and Pinterest.
How would you describe the organization's voice?
On the company website they list five core values of making the customer #1, driven by passion, delivering quality and value, teamwork and family, and ingenuity and pioneering spirit. Going through the companies social media account they aren't as playful and funny as some of these other companies on social media like Wendy's or Taco Bell, but I don't think that would fit their audience. Bass Pro worries about their customers having the best service they can get and this is apparent going through their twitter. They have tried using GIFs and memes on twitter and TikTok, but it just seems off from what they usually put out.
How often do they post?
Instagram: 1.1 million followers, 1,109 totals posts, ~2-3 posts a week
Twitter: 331.2 thousand followers, 14.7k tweets, ~8-10 tweets a week
Facebook: 3,336,246 likes, 3,246,198 followers, 4,245,528 visits
TikTok: 14.8k followers, 7 posts, 19.2k likes
YouTube: 46.9k subscribers, 679 videos
What days of the week/time do they usually post?
The time of day they post typically varies. They could post early in the morning, in the late afternoon, or in the early evening. The days they do post seem to be restricted to Monday-Friday. Very rarely do they post on a Saturday or Sunday.
Have they run any contests?
Bass pro hosts many contests and events alike for their customers. On March 1st, they posted to their FaceBook and Twitter pages that they're hosting a bowfishing tournament later this month, and registration for the event goes through them. They also typically do a holiday contest where they give fans entering the chance to win many prizes. These prizes included an ATV, a boat, and a pick-up truck.
How do they engage fans?
Bass Pro engages with fans in a number of ways through social media. On twitter people tweet at them with ideas for them or complaints about their products, and they do respond to them.
Through facebook and instagram they post photos/videos submitted by their fans of them repping Bass Pro gear or doing something while fishing/hunting.
Recently on facebook they have been hosting live concert events every Saturday Night with famous country singers like Jon Pardi, Dustin Lynch, and many more. These free online concerts are part of a campaign by Bass Pro called "Back 2 Nature", encouraging people to return to adventure the great outdoors.
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Great insights from an Inspired thougtful mind, Jack. Just remember that Before bass pro shops were pros, they were amatuer athletes just trying to get a club sponsorship. Guys like Jay Bilas will tell ya amateur athletes need compensation above and beyond an education, but Jay bilas doesn’t realize that to hook the big one, you gotta chum the waters first. And that means money out of the football programs tackle boxes. Big no no. Either way, Good to see they’ve made the big leagues.